As a global brand and innovation consultancy working with so many extraordinary organizations, we have the distinct privilege of being inspired by and contributing to innovative thinking across industries and disciplines.

LPK’s Beauty 500 is just one way we invite others to enjoy the benefits of the cross-pollination we enjoy every day.

As a global brand and innovation consultancy working with so many extraordinary organizations, we have the distinct privilege of being inspired by and contributing to innovative thinking across industries and disciplines.

LPK’s Innovation Supper Club is a way for us to invite others to enjoy the benefits of the cross-pollination we enjoy every day.

LPK’s Salon is just one way we invite others to enjoy the benefits of the cross-pollination we enjoy every day.


LPK is a global brand strategy and innovation consultancy.

© 2017 LPK, Inc. All rights reserved. The images used in the LPK Comedy Insights  are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.

© 2017 LPK, Inc. All rights reserved. 

The images used in the LPK Roadblocks to Innovation Cards are protected by US and international copyright law and are the intellectual property of their respective owners’ copyrighted material.

LPK is a global brand strategy and innovation consultancy.

WHY

You know why.

Selected for their influence and activity, this curated and comprehensive network provides LPK and their clients with “always-on” intelligence. We balance incumbents with newcomers, mass and niche voices and global coverage to capture the now, near and next for beauty.

Growth.

Growth.

Increase Your Odds of Success

Comedy-Fueled Insights

Answer 10 quick questions and our innovation experts will create a personalized report of tools and insights.

Using "Ha-ha" to Uncover "Aha" Insights

Innovation Success Probability Assessment

Your responses and information will remain private.

See An Example

Leading innovators succeed by outperforming on 10 Dimensions.

Discover how you stack up against the world's best and learn how to raise your innovation project's odds of success.  

At LPK, we collaborate with a community of over 2,000 comedians to harness comedy's superpower: Lateral thinking

Behind every great joke is a powerful insight.

Indochino

HOW

LPK collaborates with Funny or Die startup Pitch so their community of over 2,000 comedy writers can help us uncover fresh insight for strategy, ideation & innovation.

Writers submit jokes on the Pitch platform to hone their craft, while marketers and innovators can use the jokes to gain insight into a brand or category.

Instead of searching for a needle in a haystack, we have a pile of needles! Every joke is rooted in insight, and our own laughter helped us decide which to pursue.

But we take it one step further, synthesizing the hundreds of insights (in the form of jokes) into opportunity areas backed by quantitative support. Who doesn’t love to see some stats to go along with their 2x2 matrix?!

Let’s get real: it takes a marathoner’s stamina to do good insight work, often sifting through mountains of data, sitting through hours of focus groups to find one or two gems.

Compounded by the pressure to do more with less, the days of big research programs seem all but over.

If you’re looking for succinct, raw, and deep insight, look no further than stand up comedy.

In a sense, an “aha” moment is the same as a “haha” moment.

We’ve discovered an approach that gets us deep insights with far less time and effort. 

We're keen to talk with marketers, designers & innovators who want to laugh their way to deeper insights

See An Example

Using "Ha-ha" to Uncover "Aha" Insights

Behind every great joke is a powerful insight.

Comedy-Fueled Insights

At LPK, we collaborate with a community of over 2,000 comedians to harness comedy's superpower: Lateral thinking

It takes a marathoner’s stamina to do good insight work, often sifting through mountains of data, sitting through hours of focus groups to find one or two gems.

Compounded by the pressure to do more with less, the days of big research programs seem all but over.

You know why.

WHY

In a sense, an “aha” moment is the same as a “haha” moment.

If you’re looking for succinct, raw, and deep insight, look no further than stand up comedy.

LPK collaborates with Funny or Die startup Pitch so their community of over 2,000 comedy writers can help us uncover fresh insight for strategy, ideation & innovation.

HOW

2. Instead of searching for a needle in a haystack, we have a pile of needles! Every joke is rooted in insight, and our own laughter helped us decide which to pursue.

3. But we take it one step further, synthesizing the hundreds of insights (in the form of jokes) into opportunity areas backed by quantitative support. 

1. Writers submit jokes on the Pitch platform to hone their craft, while marketers and innovators can use the jokes to gain fresh insight into a brand or category.

We’ve discovered an approach that gets us deep insights with far less time and effort. 

We're keen to talk with marketers, designers & innovators who want to laugh their way to deeper insights.